Building signs are not optional. Research indicates that more than half of polled consumers have driven past a business because the signage was inadequate. On the flipside, 33 percent admit to making an impulse stop based on signage. Two in five consumers have formed opinions about a company based solely on the quality of its signs. Our one-stop guide to building signs in Kansas helps you put together that type of marker.
Define Your Brand Message
What makes your brand stand out? For some, it is the combination of fonts and colors. This type of display does well with dimensional letters. For others, it is a combination of the corporate persona, symbol, and taglines or jingles. A lightbox cabinet could be an excellent option for you.
Choose Your Size
Our sign experts routinely work with business owners just like you who have a venue with street exposure. We send out a team to gauge traffic speed in front of your location. Doing so offers us the opportunity to suggest the right sizing for your lettering, which ensures that drivers and pedestrians will not miss your building sign.
Pick Out a Material that Encapsulates Your Brand Message
For panels, we recommend aluminum, acrylic, or high-density urethane (HDU). Dimensional lettering also benefits from the availability of sign foam. It comes in a variety of density levels, which accommodates different usage needs. Channel letters and box cabinets round out the selection.
Combine Your Building Signage with Secondary Markers
Support the message that your building sign sends with added signage solutions. Examples include window graphics, monument signs, A-frames that you may use for consistently changing sales details, and café barriers. Flags are always a good option for driving home your branding and generating interest in what your company has to offer.
Our guide to building signs in Kansas would be incomplete without touching on the subject of lighting. Illumination is a key to getting the attention of passersby. It helps you to stand out after dark. Besides, the lighting can make your brand colors look bolder. Whenever possible, we recommend opting for illuminated signage. That said, you do not have to have the lights built in if you prefer something different. It is possible to add stand-alone façade lighting afterward.
Find out more by contacting our experts at Prairie Fire Signs and Graphics. We serve the business communities in and around Shawnee, Overland Park, Lenexa, and Kansas City, KS.