Sign Design: Choosing Size and Placement


A sign’s size, shape, and placement are vitally important to its effectiveness. They affect the message you’re trying to communicate, and ultimately the success of your business or event. Therefore, the decision about which size and shape to choose must be given serious consideration before you have a sign made. Whether you’re trying to attract people to an event or make them aware of new products or services, this guide on sign design can help you make smart decisions about what size and placement will work best for you.

First Steps to Design Your Signs

Your sign design should bring your brand to life

The first step to sign design is to design a visual that embodies and brings your brand to life. It should carry your signature logo, font, symbols, colors, and textures. After you’ve designed your visual, it’s time to choose the size of your sign. It is important that the size of your sign is proportional to the size of your storefront, as well as proportional to the foot traffic in your area.

Sign Size Considerations

When choosing a sign size, it’s important to think about how big the sign will be in relation to your building and how far away drivers on the road will see it. For example, if you have a small business with a single window, a sign that is four feet high may be sufficient. If you’re running an office with many windows, you may need something larger. How far away drivers are also matters when choosing sign size; for instance, if drivers are close to the building (within 100 yards) they won’t be able to see anything smaller than 18 x 24.

Sign Placement Considerations

There are two major things to consider when choosing where your sign will be placed. The first is what the sign will look like from the driver’s perspective. You want it to be visible, so don’t put it on the back of a brick building or next to a tree that blocks your sign from view. The second thing you should think about is how much visibility you want your business to have on the street. If you want more visibility, then place your sign near other prominent buildings or in front of a busy store where there are lots of people walking by all day long. It’s important to make sure that your signage is not too big for its space as this can make it look cheap and unattractive. At Prairie Fire Signs and Graphics, we have years of experience helping our clients pick the perfect sign for their business. Let us help you today!

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