Interior Wayfinding Signs: Improving the Client Experience


If you’ve ever had to navigate an unfamiliar office building or hotel, you know that finding your way around can be difficult and frustrating. But thanks to interior wayfinding signs, navigating commercial buildings has never been easier! Interior wayfinding signs make sure people get where they need to go quickly and efficiently, ultimately improving their experience in the building and leaving them with a good impression of the brand.

How Giving Directions and Guiding Client Will Also Improve Their Experience

Great interior wayfinding signs show that you care and you want to make their visit as seamless as possible. It makes people feel comfortable, inspiring trust and confidence in your brand. Knowing where they’re going saves them time and allows them to focus on what matters most – the service they receive. That’s why it’s important for facilities to have a strategic plan for their signage. By using directional messages and taking into account the natural flow of traffic, guests can quickly find the information they need without wasting time. 

The planning process is much more involved than just deciding which way signs will point. There are many other factors to consider, including directional words (e.g., upstairs), letter size (larger), spacing between letters (close together), word choice (e.g., your left), sign placement (alongside a door) and symbol use (no smoking with an image of a cigarette). 

When done correctly, these factors all combine to create an effective wayfinding system that will guide clients throughout your facility while also giving them peace of mind along the way.

Types of Wayfinding Signs

Interior wayfinding signs are vital at any building or facility
  1. Lobby/Reception Logo Sign: A sign in your lobby can help direct visitors to different areas of the building and make it easy for them to identify where they need to go.
  2. Directional Signs: Some examples are large floor-to-ceiling signs, smaller signs mounted on walls or in glass cases that line hallways, or even by incorporating signage into lighting fixtures and furniture.
  3. Identification Signs: These signs are helpful when you’re looking for a specific desk or office in your company and don’t know which floor, department or wing it might be on.
  4. Safety Signs: They indicate hazards or other safety risks to people. Labels should be located in eye-level areas and use simple messages that can be understood quickly by anyone who reads them.
  5. ADA-Compliant Signs: ADA-compliant signs in public spaces to help people find their way around a building.

Prairie Fire Signs can create all your exterior and interior wayfinding signs for your business.

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