We have seen significant development in marketing strategies throughout the years, but one has stayed tried and true: storefront signage. It’s not going anywhere, and for good reason. The truth is that many business owners only consider signs to be basic decoration pieces for their storefront. However, numerous statistical factors show that signs and graphics are not just for decoration purposes; they are a necessity:
- Storefront signage brings about 50% of all new customers into shops.
- The value of storefront signage is equal to approximately the annual cost of 24 full-page newspaper advertisements.
- Every year, around13%-20% of the population relocates, allowing you to attract new customers with the same signage.
What Should Your Storefront Say About Your Business?
A storefront communicates a great deal about you and your business. Actually, it’s like a first impression. Therefore, it’s essential to turn on the charm while competing with big-box retailers, often located on the outskirts of a city. Your storefront should be inviting, draw in the audience, be intriguing, and look professional. Signs and graphics should be customized and personalized so that they engage with your audience, exemplify the appropriate tone and style, and convey a clear and compelling message.
Types of Signs and Graphics to Enhance Your Storefront
Choosing the most appropriate storefront sign for your company as a business owner is not as easy as it seems. You need to ensure that your business complies with local signs and zoning rules. Moreover, you must choose a sign that distinguishes your company and symbolizes your brand. To make things a little simpler for you, we’ve shortlisted some storefront signs below:
Custom Logo Sign: Attract an audience, create a good first impression, establish your brand identity, and stand out from the competitors.
Window Graphics: Tell your audience enough about your story to get them interested and make them come in to find out more.
To sum up, well-designed storefront signs and graphics not only serve the purpose of informing passersby’s about your retail store but also act as an advertising billboard. Contact us today at Prairie Fire Signs & Graphics for more information!
