Bawarchi Indian Cuisine is taking over the location that used to house Dickey’s Barbecue Pit. This eatery had garnered a loyal following among hungry consumers. Before moving into this venue at the Continental Center in Overland, the incoming restaurant had to ensure that it would hit the ground running. For this reason, a management team representative contacted our sign shop to order a channel letter sign and cabinet sign combo in Overland Park KS.
Introducing the Bawarchi Biryanis Brand
Bawarchi Indian Cuisine is a national brand with a large number of associated eateries in the United States. That said, it is never easy to take over a spot that so many consumers already associate with a different type of cuisine. However, the success of the Indian restaurant is due – in part – to its accurate understanding of the need for branding.
Cases in point are the channel letters and cabinet signs that we put together for the business. The channel letters feature the iconic red color and font that signifies the corporate persona. A niche explanation goes right underneath the name with the help of a box cabinet. Another box cabinet features the corporate logo and color combination. It repeats the name and niche as well.
Even though the restaurant is not yet open, its management team is pulling out all the stops to start the brand-building effort. Many consumers were wondering what business would take over this popular corner venue. Now that they know who is coming in, there is a distinct buzz building. The eatery will not have any problem opening to a group of curious and hungry guests.
Why Choose to Brand with a Channel Letter Sign and Cabinet Sign Combo in Overland Park KS?
The advantage of a signage combination is clear. You double – or triple – the brand’s exposure. Moreover, by having each style element take on a different look, you appeal to consumers’ varying aesthetics. In the case of the Indian restaurant, you notice the round as well as an elongated signage display. Moreover, the font on each differs from the other ones. That said, the style elements work together to create a cohesive brand message.
If you want to follow suit, the experts at Prairie Fire Signs and Graphics can help you. Whether you already have the specs for your signage on file or need us to help you design a combo from the ground up, we can assist. Our shop serves the business communities in and around Overland Park, Lenexa, Lawrence, Kansas City, and Shawnee, KS.