Before designing the next big sign or graphic for your business, take some time to consider how it will affect the people who see it. Your storefront signs and graphics should create interest and curiosity in potential customers, and they shouldn’t just tell people what to do – they should invite them to come in and find out more about what you have to offer.
Importance of Storefront Signs
A good storefront sign is one of the most important marketing tools a business can have. It’s the first thing customers see when they come to your store, and it can be a make-or-break factor in whether or not they decide to come in. Your sign should be eye-catching and reflective of your brand, while also being clear and easy to read. Most importantly, it should create interest and curiosity in potential customers, prompting them to want to learn more about your business. Here are three ways you can do that:
- Have a compelling headline with a promise or value proposition for those passing by. You don’t need to get into detail; just offer something enticing enough for people to take notice and walk over for more information.
- Keep it short and simple. The last thing you want is people looking at your sign from across the street only to have their attention diverted by something else before they cross the street. Keep your message short enough so that once someone gets close enough, he’ll be able to read everything on the sign easily without having anything else distract him first.
- Use bright colors. Depending on what your main branding colors are, you may want to use those for your sign so that it ties in well with your other signage around the store.
Tell Your Customers What Your Business is All About
Storefront signs and graphics should tell your customers exactly what you are about and what to expect from your brand. Show off your products and services with custom signage. Make consumers want to step inside to learn more. Once inside, make sure that you have created an atmosphere that matches the promise you made with your storefront signs.
At Prairie Fire Signs and Graphics, we off a wide variety of storefront signs and graphics. From channel letter and cabinet signs, to awnings, window graphics, and post and panel signs. Contact us today!